Starting a hospital can be a daunting endeavor. You need a solid business plan, capital and a team of healthcare professionals with experience in running hospitals. You also need to have a clear vision for your hospital’s purpose and a strategy for success. However, it’s possible to open a new hospital with the right planning and the help of healthcare consulting firms.치과마케팅대행사
One way to make your hospital opening successful is to emphasize what benefits patients and employees will see from the facility’s design, operations, technology and other features. This is especially important if your facility is competing with other hospitals for patient referrals. A solid healthcare marketing strategy will set you apart from your competitors and help you to attract a steady stream of referrals.
For example, a healthcare facility that opens with free parking and centralized ancillary services will be viewed as providing an added value to patients and attracting them to your facility. Additionally, a facility that provides convenient and fast access to physicians will be a key differentiator.
It’s also important to know your surrounding community well and if you can, partner with local businesses that have existing relationships in the area. This will not only help you establish credibility, but it’ll also show your commitment to the community.
The new Ruth Bader Ginsburg Hospital in Brooklyn opened this week, the culmination of a long journey for hospital leaders, staff and politicians who have spent years planning, filling out state applications and doing the million other tasks required to turn an idea into a 10-story building that features state-of-the-art technology, 80 medical beds and 60 psychiatric beds.
In addition to a well-thought-out strategic plan, a successful hospital opening requires a robust financial foundation and the support of partners who are committed to the project’s long-term vision. The board of directors, a group of C-suite executives who oversee the organization’s short and long-term goals, plays an important role in setting the vision for a hospital. The executive management, which is the core of the hospital’s day-to-day operations, implements those goals and strategies.
While the goal of many hospital openings is to create a high-quality health care facility, it’s essential that you take the time to ensure your facility is safe and up to code. A facility that fails to meet minimum safety standards can face serious legal consequences and could result in the loss of patients’ trust.
In order to build a high-quality hospital, you need a strong, dedicated team of healthcare and construction professionals with extensive experience. Find a partner with a proven track record of hospital and green-building design experience. Also, look for a firm that has experience working with public sector clients, as you’ll likely be dealing with a lot of government regulations when it comes to hospital construction and design. Finally, be sure to line up rock-solid sources of funding and make achieving LEED design recognition a goal. This will ensure your hospital has a strong start and a solid future in the community.애드리절트