Marketing is a strategic management discipline that involves bringing buyers and sellers together to achieve mutually beneficial exchanges of goods and services. It typically begins with defining a business’s unique selling proposition (USP), or “unique selling point.” This statement explains the essence of the business and identifies its target market, and enables marketing strategy to...
If you have a vision of your business and want to franchise it, you need to do your research. Research the types of franchises that are available and learn what makes them stand out. You will also need to consider your strengths and weaknesses. Next, you need to determine how much money you can invest...
Whether you’re looking to start a new business or just expand an existing one, you should thoroughly research the franchise opportunities available to you. Before making a decision, prioritize which ones will benefit you the most. You should also be aware of the legal aspects related to franchising. Here are some tips that will help...